In Singapore's 2019 Budget Speech, Mr Heng Swee Keat, Minister of Finance, gave a special mention to Creative's Super X-Fi Technology and lauded Mr Sim Wong Hoo, CEO of Creative, for this innovative technology.
"... the company recently launched the Super X-Fi, a technology that recreates the holographic sound experience - or 3D sound - in headphones, with personalization. It has already won 14 awards at the 2019 Consumer Electronics Show (CES) in the US. Having tried it myself, and having heard the endorsement of audiophiles, including some in this chamber. I am happy that Mr Sim and his team are at the cusp of a major breakthrough. I wish them every success."
Find out more about the award-winning Super X-Fi technology here: http://creative.com/sxfi